The Purpose Pivot:
7 Ways Impact Can Evolve In the Age of Polarization
Wednesday, May 28, 2025
Event Time: 9:00 - 9:45 AM PST
Event Location: Virtual
Free admission
Corporate leaders today are navigating an increasingly complex landscape when it comes to Purpose and impact. Triggered by political pushback—like attacks on DEI programs and growing anti-ESG sentiment—companies face legal risks and rising scrutiny, prompting a swift rollback of impact initiatives and language. Employees are left confused and demoralized by the roller coaster.
At Conspiracy of Love, we’ve helped companies like Gap Inc., Sephora, and U.S. Steel build Purpose strategies that endure—rooted in business fundamentals, resilient to backlash, and inspiring to employees.
Join us for an informative and inspiring session where we’ll introduce 7 Principles to help you adapt, evolve, and lead with clarity and courage—even when the world feels divided. Learn how to future-proof your Purpose strategy, build employee trust, and keep making a difference in a way that drives measurable business value.
Register today
09:00 - 9:05 AM PST - Opening
09:05 - 09:30 AM PST - Presentation and case studies
09:30 - 09:45 AM PST - Q&A
Agenda
Understand how the Purpose, DEI, and ESG landscape is evolving—and what that means for your brand
Protect and future-proof your Purpose strategy in the face of political and cultural shifts
Build deeper employee trust through consistent, values-led leadership
Align societal impact with business value to drive long-term growth
Communicate your Purpose with clarity and confidence, both internally and externally
What you will learn
Companies that thoughtfully evolve their Purpose—not abandon it—will lead the next era of success. This session will give you the tools and frameworks to adapt, inspire your teams, and continue driving impact that matters.
Why it matters
Explore our Values-Based Storytelling and GPS to Purpose Workshops—designed to inspire teams and drive growth by unlocking higher engagement and performance. Or book a free Purpose Strategy Discovery call with our team.
Looking to go deeper?
Your Hosts
Afdhel Aziz is the Chief Purpose Officer of Conspiracy of Love, global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondelez, Microsoft and more. He is also an internationally renowned keynote speaker who has been featured at the Cannes Lions, YPO, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival.
Bobby Jones is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good is the New Cool, and RIVET. Bobby’s highly demanded keynotes and workshops empower audiences with roadmaps to find lasting fulfillment and meaning in their work, sparking a fire that transforms their lives, careers, and the world for the better.