Our founders

Founded by best-selling authors, activists and social entrepreneurs Afdhel Aziz and Bobby Jones, we envision a world where all businesses thrive because they serve humanity and the planet.

Our Story

After spending decades working as marketers and strategists at award-winning agencies, world-class brands and global corporate powerhouses, we were all asking ourselves the same kind of questions—is this it? Is this the work we are going to be remembered for: getting more people to buy more stuff?

It just didn’t feel fulfilling or meaningful to us, and we knew we were not alone. Many of our colleagues were feeling a crisis of meaninglessness in their work lives as well. So we committed ourselves to building a movement that would help business become a force for good.

That movement started with a book that quickly became a bestseller: “Good is the New Cool: Market Like You Give A Damn.” From this Conspiracy of Love was born, and works with Fortune 500 companies, iconic brands and cutting-edge nonprofits, helping businesses do better by doing good.

Good is the New Cool is now a creative company making stories that fill the Hope Gap - and spark courageous action. We work with leading Fortune 500 brands and media companies like Time Magazine to create compelling branded content.

We’d love to hear from you! Please reach out to us via our Contact Form.

Be kind, be good, and look after each other,

Afdhel & Bobby

  • Afdhel Aziz

    Founding Partner,
    Chief Purpose Officer

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    Afdhel is one of the most inspiring voices in the movement for business as a force for good.

    Following a 20-year career leading brands at Procter & Gamble, Nokia, Heineken and Absolut Vodka in London and NY, Sri Lankan-born Afdhel now lives in California and inspires individuals and companies across the globe to find Purpose in their work.

    Af writes for Forbes on the intersection of business and social impact, co-authored best-selling books ‘Good is the New Cool: Market Like You A Give a Damn’ and ‘Good is the New Cool: The Principles of Purpose’, and is an acclaimed keynote speaker featured at Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, and more.

    LinkedIn

    Website

  • Bobby Jones

    Founding Partner,
    Chief Strategy Officer

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    Top-selling author, renowned international speaker and strategist, Bobby is an expert on Conscious Capitalism.

    Bobby empowers employees, business leaders and brand-builders with tools to unlock their Purpose and grow their businesses by being of service to others. With over a decade of senior leadership in Purpose-driven marketing, Bobby has delivered keynotes, consultations and workshops to some of the best-known businesses, NGOs, celebrities and change-makers around the globe.

    Since the release of his best-selling books ‘Good is the New Cool: Market Like You A Give a Damn’ and ‘Good is the New Cool: The Principles of Purpose’, Bobby has helped people in around 140 countries develop solutions to global challenges.

    LinkedIn

    Website

Meet our team

  • Veronika Monteith

    Client & Business Affairs Manager  

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    Veronika met Conspiracy of Love’s founders Afdhel and Bobby in 2018 while working for an international speakers’ bureau that represented Purpose-driven leaders, innovators, and experts. By 2021, Veronika was working for COL full-time.

    With fastidious attention to detail and an unrivaled work -ethic, Veronika supports Conspiracy of Love’s Founders, Partners, and Co-Conspirators to do their best work.

    Veronika’s diverse career includes 14 years in Oman in senior administrative roles at the British Council and a private international school.

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    Veronika met Conspiracy of Love’s founders Afdhel and Bobby in 2018 while working for an international speakers’ bureau that represented Purpose-driven leaders, innovators, and experts. By 2021, Veronika was working for COL full-time.

    With fastidious attention to detail and an unrivaled work -ethic, Veronika supports Conspiracy of Love’s Founders, Partners, and Co-Conspirators to do their best work.

    Veronika’s diverse career includes 14 years in Oman in senior administrative roles at the British Council and a private international school.

  • Jasmine Them

    Chief of Staff

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    Jasmine, a Southern California native, currently calls Long Beach, CA her home. She is a proud alumna of UCLA, where she earned a degree in Sociology.

    Since 2020, she has been an invaluable member of the Conspiracy of Love team, serving first as a personal assistant to the Chief Purpose Officer, and now as his Speaking Manager and Chief of Staff on his personal projects.

    In her spare time, Jasmine enjoys spending quality time with her beloved cat and dog, Meems and Emoji, tending to her plants, and embarking on bike rides and hikes.

  • Lucia Slezakova

    Marketing & Comms Manager

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    Born in Slovakia, Lucia is now settled in Prague, having lived, studied, and worked in Germany, Australia, and the US.

    Lucia has excelled at project management, sustainability, and communications roles within large multinationals such as PwC, Samsung, and Coca-Cola HBC, as well as small start-ups.

    It is her passion for bringing awareness to the most innovative, inspirational, and impactful stories around the globe that attracted Lu to her current role heading up marketing and communications for Conspiracy of Love.

    Lucia is a sports and food enthusiast, constantly on the lookout for new adventures, and also a proud co-founder of a little design studio.