About Us
When people hear the name Conspiracy of Love, they often ask:
"What's love got to do with business?"
As it turns out...
Everything.
Don't you want your employees to say,
"I love where I work."
Don't you want your customers to say,
"I love this brand."
Don't you want your leaders to build organizations that people genuinely want to be part of?
The truth is, people don't give their best to organizations they don't believe in.
They give their best to places where they feel seen, valued, connected, and inspired.
What's Love Got to Do with Business?
Love creates belief.
Love creates belonging.
And when people believe they matter and belong to something meaningful, they perform at their best.
That's why we created Conspiracy of Love.
We partner with leaders to turn Strategy into Story™ — building cultures where people believe, belong, and perform.
Our team brings together former C-suite executives, agency leaders, strategists, creatives, and storytellers who share one uncommon trait:
They're exceptionally smart - and they're deeply kind.
And they believe business can be one of the greatest forces for good in the world.
We'd love to help you build that kind of organization.
Our Founders
Founded by best-selling authors, speakers and social entrepreneurs.
Afdhel Aziz
Afdhel Aziz, a former Fortune 500 executive, transformed his career after witnessing the devastation of the Indian Ocean tsunami in his native Sri Lanka. Leaving behind two decades at Procter & Gamble, Nokia, Heineken, and Absolut Vodka to found Conspiracy of Love in 2017, a strategic consultancy advises global brands like The Gap, Sephora and Adidas. A sought-after keynote speaker who has spoken at Disney, Google and Microsoft, Afdhel is also co-author of the acclaimed Purpose Trilogy, a Forbes contributor spotlighting changemakers, and co-founder of Good is the New Cool, a creative studio dedicated to storytelling that bridges the “Hope Gap.” His prowess as an award-winning poet, novelist, and filmmaker reflect his lifelong passion for storytelling, and he serves on the board of Choose Love, supporting refugees worldwide. A graduate of King’s College London and the London School of Economics, he now lives in Los Angeles with his wife and son.
Bobby Jones
Bobby Jones is a best-selling author, internationally recognized keynote speaker, entrepreneur, and co-founder of Good is the New Cool and Conspiracy of Love, two organizations that have helped shape the global conversation around purpose-driven business. For more than two decades, he has advised leaders at companies including Google, adidas, PepsiCo, Sephora, Unilever, Gap Inc., GSK, AB InBev, Mondelez, and many others on how to build brands, cultures, and organizations that drive both business growth and meaningful impact. His work has been used by individuals and organizations in more than 160 countries, helping catalyze thousands of community-led initiatives that have positively impacted millions of lives. As co-author of the bestselling Good is the New Cool series, Bobby has inspired executives, entrepreneurs, marketers, and changemakers around the world to see business as a force for good. Today, Bobby is on a mission to Feed the Good—helping people and organizations unlock their highest potential by creating stories of hope, spaces for belonging, and pathways to possibility. Through his speaking, advisory work, writing, and ventures, he helps leaders build cultures where people don't just perform at their best—they become who they're here to be.