Inspiration Articles

How Australia’s Biggest Purpose-Driven Conference Helps Businesses To Be A Force For Good
Afdhel Aziz Afdhel Aziz

How Australia’s Biggest Purpose-Driven Conference Helps Businesses To Be A Force For Good

The Purpose Conference, Australia's most anticipated purpose-driven business conference, is set to return for its 2023 edition on the 8th and 9th of November. Held at the iconic Carriageworks in Sydney, this two-day event promises to be a beacon of inspiration and innovation in the realm of sustainability and social impact business. With four pivotal themes and a star-studded lineup of speakers and artists, the Purpose Conference is poised to leave an indelible mark on the global business landscape.

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Crafting Cultural Wellness With Kola Goodies With Sri Lankan Entrepreneur Sajani Amarasiri
Afdhel Aziz Afdhel Aziz

Crafting Cultural Wellness With Kola Goodies With Sri Lankan Entrepreneur Sajani Amarasiri

In an era where wellness and cultural representation are at the forefront of our consciousness, Sajani Amarasiri, the founder of Kola Goodies, is on a mission to blend the two seamlessly. With a focus on creating delicious tea and superfood lattes inspired by her South Asian heritage, Kola Goodies aims to increase cultural representation and equity, from seed to shelf, in the wellness industry.

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How The Shed 28 And Una Terra Are Teaming Up To Unlock A New Model Of Purposeful Growth And Systematic Change
Afdhel Aziz Afdhel Aziz

How The Shed 28 And Una Terra Are Teaming Up To Unlock A New Model Of Purposeful Growth And Systematic Change

In an era marked by growing awareness of the need for businesses to make a positive impact on society and the environment, The Shed 28 (TS/28) emerges as a trailblazing purposeful growth company that wields marketing, creativity, and innovation as powerful tools for change. Founded five years ago by Rupen Desai and Ranjit Jathanna, TS/28 is on a mission to build businesses that align with our collective conscience and unlock new value models that benefit multi-stakeholders while scaling impact at every level.

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How The New 59 Breaths App Revolutionizes Mental Fitness And Resilience
Afdhel Aziz Afdhel Aziz

How The New 59 Breaths App Revolutionizes Mental Fitness And Resilience

As a composer in the world of music and film, Sebastian Rinnebach learned firsthand the transformative power of sound and its influence on our emotions. However, a personal health crisis, marked by stress-induced hearing loss in his right ear, introduced him to anxiety on an unprecedented scale. It was in this challenging period that he discovered the profound impact of breathing exercise on stress management and anxiety reduction. This experience led to the creation of '59 Breaths'—a groundbreaking app seamlessly integrating personalized breathing exercises with real-time biofeedback tracking, poised to redefine mental fitness.

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How Source Global Is Democratizing Access To Safe Drinking Water
Afdhel Aziz Afdhel Aziz

How Source Global Is Democratizing Access To Safe Drinking Water

SOURCE Global was founded out of the desire to tackle one of humanity’s biggest challenges: access to clean drinking water. It’s the world’s first renewable drinking water system that is clean, safe, made entirely off-grid, usable almost anywhere in the world.

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Leading with Purpose During Turbulent Times
Bobby Jones Bobby Jones

Leading with Purpose During Turbulent Times

Leading with Purpose during turbulent times is not a luxury. It’s a necessity. It means having a clear and meaningful reason for doing what we do. It means having a vision that inspires us and those around us. It means aligning our actions with our values and beliefs.

Leading with Purpose is a necessity because, in times of uncertainty, Purpose provides us with direction, motivation, and resilience when we need it most.

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How Intrepid Travel Is Pioneering Purposeful Travel That’s Good For The World
Afdhel Aziz Afdhel Aziz

How Intrepid Travel Is Pioneering Purposeful Travel That’s Good For The World

Intrepid Travel is a certified B Corporation and a leading small group adventure travel company, offering over 1,100 escorted tours worldwide with an average of 10 travelers per tour. Their tours are guided by local tour guides, emphasize the use of public transport, and support locally owned accommodations. As a B Corporation, Intrepid is committed to social and environmental responsibility, balancing profit with purpose.

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Serve, Don’t Sell: How A Purpose Driven Sales Approach Can Drive Growth - And Social Impact
Afdhel Aziz Afdhel Aziz

Serve, Don’t Sell: How A Purpose Driven Sales Approach Can Drive Growth - And Social Impact

In today's marketplace, consumers are increasingly looking to align their purchasing decisions with their values. Purpose-driven sales — a sales strategy that emphasizes the purpose and social impact of a product or service — has become an essential aspect of many companies' marketing strategies. Purpose-driven sales prioritize the positive impact a product or service can have on society and the environment over purely profit-driven motives. This approach has gained significant traction in recent years as consumers have become more socially and environmentally conscious.

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Supercharging Your Brand - Purpose as the 5th P of Marketing
Bobby Jones Bobby Jones

Supercharging Your Brand - Purpose as the 5th P of Marketing

It's no secret that purpose-driven brands have become increasingly popular in recent years. According to recent research by Porter Novelli, consumers are 4x more likely to purchase from brands with a strong purpose, 6x more likely to protect the brand in the event of a misstep or public criticism, 4.5x more likely to champion the brand and recommend it to friends and family, and 4.1x more likely to trust the brand.

So why are so many brands still struggling to unlock the power of purpose across their marketing mix?

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How To Win The War For Talent: Inspire Your Employees to Find Their Purpose - And Link It To Your Company Purpose
Afdhel Aziz Afdhel Aziz

How To Win The War For Talent: Inspire Your Employees to Find Their Purpose - And Link It To Your Company Purpose

In today's dynamic business environment, employee activism has emerged as a prominent force shaping the relationship between companies and their workforce. How can leaders successfully adjust in this transformed landscape? How can they effectively foster productive interactions with their employees, which mend and fortify the corporate culture?

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