The Hope Gap, Star Trek, & Why We Need a Storytelling Moonshot to Save the World

Written By Afdhel Aziz

Stories are the engine that power the world. And what has become painfully clear is that humanity needs a new story. The story of how we fixed the problems of our time - like climate change.

We need a storytelling mobilization of the likes the world has never seen.

We need the finest storytellers of our age creating bold and aspirational visions of a life here on this planet that is abundant, just and fair.

We need a story equivalent of the Manhattan Project, to create a Moonshot of an idea. Only it’s an Earth shot: a last-chance, no-holds barred effort to help us see that this fragile planet that we live in is the only rocket ship we really need to survive.

Check out this funny and thought-provoking talk by Afdhel Aziz and hosted by the Environmental Media Association on how stories can help save the world.

Afdhel Aziz

Founding Partner, Chief Purpose Officer at Conspiracy of Love

Afdhel is one of the most inspiring voices in the movement for business as a force for good.

Following a 20-year career leading brands at Procter & Gamble, Nokia, Heineken and Absolut Vodka in London and NY, Sri Lankan-born Afdhel now lives in California and inspires individuals and companies across the globe to find Purpose in their work.

Af writes for Forbes on the intersection of business and social impact, co-authored best-selling books ‘Good is the New Cool: Market Like You A Give a Damn’ and ‘Good is the New Cool: The Principles of Purpose’, and is an acclaimed keynote speaker featured at Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, and more.

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