Telling a New Story About Beauty, with Sephora
Making inclusion a driver of growth across the global beauty industry.
Sephora
Inclusive growth strategy
Leadership alignment & storytelling
Sephora had a clear purpose and a genuine belief in inclusivity: to champion a world of inspiration and inclusion where everyone can celebrate their beauty. Conspiracy of Love partnered with Sephora to build the commercial case for closing the inclusion gap for people with disabilities, a community long overlooked by the beauty industry.
We make inclusion a driver of growth.
We aligned leaders around a shared vision, quantified the growth opportunity, and developed a global playbook to embed inclusive growth across marketing, merchandising, product innovation, digital, and the in-store experience. That work helped inspire initiatives including the Quiet Hours neurodiversity program, which has since expanded to more than 30 markets, making Sephora the first global beauty retailer to redesign its in-store experience in this way.
Inclusion becomes global impact.
Today, inclusive growth is embedded as part of Sephora's global strategy. In 2025, parent company LVMH reported €18.35 billion in revenue for its Selective Retailing division, with 4% organic growth, improved operating margins, and approximately 100 new Sephora stores opened worldwide. While many factors contributed to this performance, Sephora's commitment to making inclusion a driver of growth has helped reinforce its position as the global leader in prestige beaut
