Powering the Story Behind the Internet's Silent Hero, with Akamai
Turning invisible technology into a purpose-driven brand the world can see and trust.
Akamai
Purpose strategy & brand positioning
Global storytelling & consumer engagement
Akamai had built immense value the world relied on every day, powering speed and security for brands like Disney, Airbnb, and Honda, without the recognition to match. They partnered with Conspiracy of Love to articulate not just what they do, but what it enables in the world.
We power and protect life online.
Through deep discovery across the company, we uncovered Akamai's true superpower and built it into a new purpose, mission, and vision. We then translated that purpose into an internal narrative and Akamai's first-ever global consumer-facing campaign.
Making the invisible impossible to ignore.
The campaign delivered five times the engagement of Akamai's other programs and exceeded click-through benchmarks on every platform. It also ran 55% more cost-efficiently per click than Akamai's own baseline.
Nine in ten viewers felt more positive toward Akamai after seeing the TV spot — helping transform an invisible infrastructure company into a brand the world could see and trust.
“Conspiracy of Love is exactly what the world needs right now. They did a brilliant job partnering with us to unleash our Purpose, further maximizing our impact on society.”
— Kim Salem-Jackson, EVP & Chief Marketing Officer, Akamai