GOODCon Live Book Launch Event
Tuesday, October 29, 2024
Event Time: 9:00 - 10:30 AM PST
Event Location: Virtual (invite-only)
Join us to celebrate the highly anticipated launch of Good Is the New Cool Guide to Personal Purpose, a revolutionary book designed to help you create a meaningful and prosperous career by discovering your personal purpose.
This event is perfect for anyone looking to align their work with their passions and drive impact in their lives and organizations. With employee engagement at an all-time low, the book introduces the groundbreaking GPS to Purpose framework to help you unlock your Gifts, Passions, and how you can be of Service to others.
Attendees will gain exclusive access to insightful talks and discussions with leaders who have used this framework to drive business growth and solve real-world problems. The event will be filled with actionable advice, Q&A opportunities, and a powerful exploration of purpose.
How to Attend: Pre-order the book from your favorite retailer and secure your invite by filling out the Exclusive Pre-Order Offer Form below. Be among the first to connect directly with authors and purpose-driven leaders during this one-of-a-kind virtual experience.
Speakers
We’re delighted to be joined by these amazing Purpose-Driven leaders to share their inspiring journeys!
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Kim Culmone is the Senior Vice President and Global Head of Dolls Design at Mattel, Inc., overseeing brands like Barbie, American Girl, and Monster High. She leads an award-winning team of designers to keep these brands innovative and reflective of diverse cultures. Kim started at Mattel in 1999 as a Barbie designer and has held various roles, including Vice President of Design for Barbie, where she launched the popular @BarbieStyle Instagram channel.Her significant achievements include leading the design of the most ethnically diverse Barbie doll line in 2015, introducing curvy, tall, and petite body types. This line received wide acclaim, including a TIME cover and the “Doll of the Year Award.”
She also spearheaded the design of Creatable World, the first gender-inclusive doll line, which TIME named one of the Best Inventions of 2019. Recently, she collaborated with Warner Bros. on Barbie the Movie, which became the highest-grossing film in Warner Bros’ history.
Kim is a strong advocate for women and LGBTQ+ rights, serving on the Los Angeles LGBT Center’s board and supporting various community initiatives. She holds design degrees from Louisiana State University and the Fashion Institute of Design & Merchandising in Los Angeles.
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Aaron Craig Mitchell is an LA based Entrepreneur, Advisor, Coach, and Changemaker with nearly 20 years experience across various industries. He is currently the CEO of Aaron Craig Mitchell Enterprises, LLC (ACME, LLC), a strategic advisory and executive coaching business. He was recently the Director of HR for Netflix Animation, one of the largest and fastest growing animation studios in history and prior to that spent his career as a leader in Talent Acquisition across various industries, companies and geographies.An experienced business leader with a demonstrated history of executing change, Aaron has become globally recognized for his historic work pioneering Netflix’s 2% Cash Holdings Pledge of $100 Million into Black Owned Banks. This initiative anchored a movement for financial equity & inclusion and opened doors for marginalized communities to flourish. His work has led to features in The New York Times, CNBC, and Wired.
Born in New Haven, CT, he earned his MBA from Harvard Business School, and BBA from Temple University. He serves on the boards of The Atlanta Music Project, The People Concern and UNICEF USA where he also serves as Co-Chair of the Nominations and Governance Committee. He resides in LA with his wife and two daughters.
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Tru is a celebrated author, an engaging speaker, a committed community leader, and an award-winning marketing executive with over 20 years of experience at the nation’s top advertising & marketing agencies.
Tru spent four seasons with the Minnesota Timberwolves & Lynx of the NBA and WNBA from 2020 - 2024, and takes great pride in serving as the organizations first Chief Impact Officer. Following the murder of George Floyd, Tru played an integral role with the team from convening team discussions around race relations and social justice to serving as a bridge builder for community dialogue with the Minneapolis Police Department and other civic members.
As a Diversity, Equity, & Inclusion advocate and committed Community Leader, Tru has established a strong reputation for building bridges across racial, cultural, gender, and relational lines of all kinds. Tru has been married to his beautiful wife, Tameka, for 22 years, and they are both extremely proud of their 12-year-old young prince, Austin.
Tru’s newest book, We Can All Be Bridge Builders, serves as a comprehensive guide for leaders of all levels, equipping them with the tools and strategies to help bridge gaps across differences and cultivate genuine relationships and cultures of inclusion.
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At age 31, Lindsey Roy was named vice-president at Hallmark Cards — one of the youngest in the company’s more-than-100-year history. Her life was abruptly transformed five years later when she was nearly killed in a boating accident. Left with an amputated left leg and severe limb injuries, and facing a long and difficult recovery ahead, she was determined not just to heal, but to emerge stronger.
Eight years post-accident, fully adapted to her circumstances and genuinely thriving, Lindsey confronted the unexpected again: she was diagnosed with a rare and progressive disease that destroyed the blood vessels in her lungs, requiring a double-lung transplant. This profound setback challenged her to actively shift her viewpoint in order to discover the hidden advantages of her situation and new depths of resilience in herself.
Now a sought-after speaker, she’s imparting these hard-won lessons to help you adapt, persevere, and innovate in your own life.
The Gift of Perspective is her first book.
Pre-Order Now and Secure Your Invite!
Just pre-order with your preferred retailer and fill-out the Exclusive Pre-Order Offer Form below.
Available for Pre-Order Now
Click Your Preferred Retailer Below
Agenda
09:00 - 9:30 AM PST - Opening & GPS Talk
09:30 - 10:00 AM PST - Panel Discussion
10:00 - 10:30 AM PST - Q&A
Your Hosts
Afdhel Aziz is the Chief Purpose Officer of Conspiracy of Love, global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondelez, Microsoft and more. He is also an internationally renowned keynote speaker who has been featured at the Cannes Lions, YPO, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival.
Bobby Jones is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good is the New Cool, and RIVET. Bobby’s highly demanded keynotes and workshops empower audiences with roadmaps to find lasting fulfillment and meaning in their work, sparking a fire that transforms their lives, careers, and the world for the better.